The Profile View Play That Broke Into a $120K Deal

Hey y'all Ca$h Collectors!

Real talk... you're probably ignoring your biggest enterprise door opener right now.

And it's sitting in your Sales Nav notifications. So let's dig in and solve this problem.

COMMI$H’$ 5 $TAR TIP: (2 min read)

Look at your target account list right now.

I know there's that ONE account you've been banging your head against the wall trying to crack. You've messaged the VP 10 times. Nothing.

I have been here too. Looking as depressed as Stich looks because I had no idea how to get into this account, I knew it was a good fit. Well, after hurting my head a few times, I came up with the solution. 

Looking at your profile views from someone else from their company NOT from your ICP. 

I used to ignore it. Now we will go through why we shouldn't.

Because that's our open door.

When someone from a target account views our profile, it often means: 

• We are on a Slack thread 

• A teammate forwarded our post
• We are under quiet research 

• Our cold email got passed around

But it's not always the person we are trying to reach.

It might be: 

• A RevOps lead 

• A team manager 

• An AE or SDR • An IT admin

And that's our in.

This is exactly how I broke into a six-figure deal when I worked in my full sales cycle role. Found one of the managers lurking on my profile. Then I reached out and we had a good conversation on where the org was at, which helped me get better context on what they were looking to accomplish. 

As we see at the end of the day, we're all just looking for more conversations to help him get the meeting we are looking for. 

Step 1: Run this Sales Nav search

Pro tip: You can insert your entire account list into the company filter.

Step 2: Message them directly (even if they're not your main ICP)

"I've been digging into [Company] and noticed [observation], which usually signals [problem — e.g., inefficient SDR→AE handoffs].

Not sure if that's something your team is bumping into, or if you've already solved it another way.

Happy to share a couple patterns I'm seeing across [industry] teams if helpful."

Why this works: They already viewed your profile, so you don't need to call it out. Just gather intel.

Your Move (10 minutes):

By the time you message the VP, they've already heard your name.

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CHEAT CODE$: (1 min read)

AI Play: The Weekly Intel Curator

Ever read a great newsletter and think "I should share my take on this" but never do? This prompt fixes that.

Real talk... I tell everyone I work with to “Be a curator, not a creator.”

To create content on LinkedIn, X, or whatever you want to do, you don’t have to be an influencer creator, which is what people immediately think about when they hear the word creator. Your goal is to share your perspective of what you see in your industry and be the reporter. 

Take content that's already out there. Add your 2 cents. That's where the magic happens, and it’s way easier to. 

What this prompt does: 

• Ingests any industry content (blogs, newsletters, podcasts) 

• Summarizes key takeaways 

• Asks for YOUR unique POV 

• Turns it into LinkedIn content, DM talking points, or newsletter material

The Prompt:

You are my personal content analyst. Each week, I read 3-5 pieces of content from newsletters, podcasts, or events in my industry.

Your job is to:

1. Summarize the key points from these links in 5-7 bullet points  

2. Ask me 3 questions to extract my personal POV or reaction  

3. Once I respond, turn that into:

- A summary of how I'd explain this to my audience

- A draft LinkedIn post or newsletter blurb

- A 1-liner for a podcast or video hook

Here are the links I want you to analyze:  

[PASTE LINKS HERE]

Example: • Drop in the latest TechCrunch newsletter • AI summarizes it • You add your voice • AI gives you draft content

I've been using this for 3 weeks, already generated 12 posts and four webinar ideas.

THE JOURNEY: (1 min read)

Getting bored is my biggest success killer.

I accomplish a big goal and immediately think "ok what's next that's even more challenging?" It's a sick habit I have to kill. Like super sick I need help clearly. 

So I wrote something down on my sticky note in the front of my desk that I had to remind myself. 

“Don't confuse boredom with failure.”

We're halfway through H2. The LinkedIn Revenue Engine™ is working. Clients are liking the style and the way we approach. Pipeline is growing. Results are landing.

And yet... I still catch myself thinking….

"Should I launch something else?" "oooh I like what that person is doing it" “Maybe I should add something else to the service offer.”

Not because it's strategic. But because I got bored. I chase thrills way too much.

I think God's been testing me, showing me that my boredom is a test of discipline, not direction. Teaching me to trust His plan instead of my impulses.

So I'm asking myself a different question now…

What would happen if you stayed locked in for 6 months?

No side missions. No pivots. Just the one thing that's already working. In sales, in business, in life... shiny objects will always show up. 

But focus is the play.

So that is me right now, just staying locked into the one thing. No rearview mirror time for me. 

Question for you: What could your Q4 look like if you focused harder, not wider? 

WATCH. LI$TEN. LEARN.:

LinkedIn Post You Missed - My first LinkedIn

YouTube Video of the Week - My LinkedIn Outbound Strategy That Books 25+ Meetings a Month

Quick Challenge:

Run the Profile View Play right now. Takes 10 minutes.

First person to reply with a screenshot wins a prize.

Forward this to one rep who's been stuck on that impossible account.

Let's start this month strong.

Cheers,