You get Ca$h Collectors because you want to book more meetings and close more deals with social selling. Today's edition shows you exactly how 48 seconds of your voice beats 1,000 written words.
COMMI$H’$ 5 $TAR TIP:
A couple of weeks ago I was working with a team on their LinkedIn messaging. This one rep wanted to try something new but was struggling on what that could look like.
I told him straight up: “Stop trying to write the perfect message. Just send a voice message.”
He records a 48-second voice note instead. Then he hits send.
BOOM!
Book the meeting by the end of the day.
No cap, voice memos are the most slept-on LinkedIn feature.
They hit different because you don’t need a camera to send them, hard to fake it with AI and it’s just you being human.
An important thing to note as well is that he added some context to the message too.
Here is how the Formula Works:
0-10 seconds: Hook
"Sarah, saw you're scaling the SDR team by 10..."
10-20 seconds: Call out the pain
"Not sure if this is the case, but I am guessing your new reps are struggling to build pipeline because they can't break through the noise.”
20-40 seconds: Bridge to value
“Been helping sales leaders fix this exact problem with social selling fundamentals that actually work..”
40-50 seconds: Clear next step
"Would you be open to learning more about how we have helped others do this?”
Your move:
Send 5 voice memos today or tomorrow. Just 5.
Best times: Early morning (6-8am) or evening (5-7pm)
Track responses.
Report back.
Happy Prospecting!
P.S. Teaching this and way more at my Sales Nav Masterclass on Sept 10th.
CHEAT CODE$:
This is my biggest cheat code when it comes to events.
Talk to every single person at the booths on the expo floor.
Every booth costs $50K-$500K. That's not JUST marketing money. That's proof of budget.
If they approved $500K for a booth, they might have budget for your solution too.
So my play at INBOUND has been exactly that. I hit the booths, talk to the reps to build a relationship and then leverage that relationship to get warm intros to decision makers.
Example message:
"Met your boy Marcus at your booth. He said you're driving [initiative]. Worth exploring how we help companies like yours achieve that?"
That warm intro beats 100 cold emails that go into abyss.
Stop walking past booths thinking it is just marketing. Start seeing them as pre-qualified prospects who already proved they have money.
The booth is proof of budget.
The rep is your way in.
THE JOURNEY: (2 min read)
I took a family vacation last week.
No laptop. No Sales Nav. Just actual quality time with my family.
After COVID, I realized something that changed everything: All the goals, all the wins, and the status mean nothing if my relationship with my family isn't solid.
So every year we go on a family vacation together to Myrtle Beach to spend time with them and recharge. Low key, I am still trying to beat my brother at putt putt because he has been destroying us.
Here is what that time away did, though. I came into INBOUND clear, focused, and ready to deliver on what social selling looks like in 2025.
Because stepping away doesn't make you lose momentum, it gives you perspective on why you love the game.
Real talk, though, if your family's still around, spend time with them. Block it out if you have to. That love hits differently than any closed deal you will ever have.
You can always make more money.
You can't make more time.
P.S. If you're at INBOUND, come find me. Let's connect IRL.
WATCH. LI$TEN. LEARN.:
LinkedIn Post You Missed: The most valuable B2B skill in the next decade won't be AI prompting
YouTube Video of the Week:How This LinkedIn Messaging Hack Made Me $120,000
Quick Challenge:
Send five voice notes this week. I'm running tests on new approaches right now, too. Let's compare notes.
Seriously, voice notes are the move. Start today.
Have a strong finish to your week!
Cheers,
Morgan J Ingram
P.S. If you have any direct feedback on the newsletter, send it my way. Always looking to improve!