One rep sent 288 videos and booked 19 meetings (here's how)

What's good everybody,

While everyone's obsessing over how to send 1,000 AI emails, one of the people who is leveraging our frameworks sent 288 videos and booked 19 meetings.

That's a 7% conversion rate doing what everyone calls "unscalable."

I've been preaching this for a while now, but now we have the data to back it up. 

In a world drowning in AI automation, being human IS your competitive advantage.

Let me show you exactly how he did it….

COMMI$H’$ 5 $TAR TIP:

Everyone's obsessed with scale. Like very, very obsessed.

I get questions every day like:

I get it, y'all. But this mindset is all wrong as we go into 2026. 

Buyers can smell that AI automated garbage from a mile away.

So let's spin it differently… what if the secret to scaling... is doing things that don't scale?

(Stay with me here.)

The Math Nobody Wants to Accept

Trayco, a sales rep who follows our AMP frameworks, just shared his results on one of our webinars:

That's a 7% video-to-meeting conversion rate.

From doing what everyone else calls "unscalable."

Meanwhile, most automated sequences are getting 0.35%-0.5%.

(Reply with "webinar" if you want to see the recording on how Trayco does it)

Now I do believe we need a mix of quality and quantity based on the clients I work with in the B2B space. However, most of your competitors are ONLY sending 1,000 generic emails getting 0.5% response rates while your team could send 100 videos and get 7 meetings PLUS run automations in the background.

More quality. Less work. More pipeline.

The 10-30-10 Video Framework

Keep videos under 50 seconds. Honestly, I'd aim for 35-45 seconds. Then follow this framework:

If you need a visual, here's a live example of what I say in the video that I show in my workshops:

The whole point is shifting your mindset to make this daily practice. Like going to the gym to build your body. We may not like it, yet we will see positive results if we go daily. 

Have your team do 5 videos a day for a month. That's 100 videos sent. Track the results. Watch what happens. (Promise you will see positive momentum regardless of the industry you are in)

This mindset shift and tactics is what we are working with B2B teams selling into mid-market and enterprise accounts in our Sales Team Six program here at AMP Social. 

Making sales more human in an AI world.

Last thing, track what works from the videos. Then include those insights in your email and cold calling scripts.

Notice how unscalable efforts actually show you HOW to scale? Instead of scaling yourself into irrelevance?

While everyone else is "scaling" their way to invisibility.

P.S. I asked 50 executives how many personalized videos they got last year. Average answer? Two. TWO! This is a wide open space right now.

CHEAT CODE$: Sponsored by Consensus

If I were an SDR trying to break into 5 enterprise accounts before year-end here is a cheat code I would execute. 

Step 1: Mine Your Demo Analytics

First off, we gotta look at the data y'all and everyone sleeps on this.

Pull up Consensus (or whatever platform you use) and look for patterns:

• Multiple people from the same account watching the same section

• What they're downloading

• Who they're forwarding it to

When 3+ people from Company A obsess over a topic like "SDR ramp time" - that's gold. Now we can use that as a focus point in our outbound efforts.

Step 2: The Surround Sound

Now you know WHO's looking and WHAT they care about.

Send blank LinkedIn connections to everyone who viewed your demo PLUS similar personas at your other 4 target accounts.

I love my surround sound when I play games because I have a better experience playing. Our buyers also have a better experience when we talk about things they care about.

(If VPs at Company A care about social selling, VPs at Company B probably do too.)

Step 3: Context Over Pitch

Don't spam the messages, my people. Be very precise on what type of message you send.

Send this: "Sarah, noticed you and 2 others spent 10+ minutes on our social selling section. Made a quick walkthrough of how we helped [similar company] book 5 enterprise meetings in 45 days. Mind if I share?"

That's an invitation to a conversation they're already having.

Step 4: Data-Driven Follow Up

If someone decides to ghost you... that's fine. You have data.

"Sarah - just saw multiple VPs spend 12 minutes on the ROI calculator yesterday. Not sure if it's relevant, but here's the metrics deck that sealed the deal for similar teams."

Now you're following up based on what's actually happening, not some made-up "touching base" or "checking in" email.

This play works because you're using intent data that's sitting right in front of you, instead of guessing.

P.S. This is pretty cool and I thought I would share it with you all. I read this report about buying behavior to level up my outbound game and this will probably help you too.

THE JOURNEY:

Last weekend, 8 grown men sat in a circle in the Georgia Mountains. By the way, I would not encourage this, it’s mad cold in Georgia, and since I live in Arizona now, I was not a fan. 

Anyways, this was my second year at this men's retreat led by my friend Michael Chiarra. Year one broke me open in ways I didn't expect I was able to get closer to God, deepened my relationships, and I became a better leader. 

So when he asked if I was coming back, I said “say less”

(Even though the group leader wanted us to do a cold plunge at 6am. I did it… but I think the cold plunge is overrated and I'm not trying to freeze for no reason.)

This year was different, though, because all of us were going through similar ups and downs, so I really connected with this group. We had laughs, we cried and we had serious conversations about where we wanted to go in life. 

At the end, we did this exercise called the 'Healing Circle'. Basically you rate yourself 1-10 in six life categories. And y'all, it's my favorite exercise because you can't run and you have to face reality.

Here's where I landed:

If you're scoring yourself 60 out of 60, you're either lying or you're not human.

That last one though I had to be super honest with myself. 

Yes, I have started to deepen my relationships throughout this year. Yet I gave myself a 5 because I want to be even better at it. 

It’s not a 5 because I don't care about people. It’s because I realized I will treat it like a checkbox instead of it being a part of my flow. 

Friends and family may think I'm too busy so they never reach out. And instead of being proactive about changing that narrative, I lean into work mode and tell myself I'll fix it later.

So I sat with this and I am holding myself accountable to be more proactive with all my relationships across the board. 

Thing is I was not alone because other successful men shared the same struggle... we're all doing well business wise while our personal connections are most likely on a slow decline without us knowing it. 

That's when I knew. The game I've been playing the "prove everyone wrong" game and the "meet expectations" game is what got me here. 

But it won't get me where I'm going.

The game now is living life as an adventure and bringing the people I love along for the ride.

Focusing on actually connecting with the humans who matter.

So here's what I'm doing:

If you're reading this thinking "damn, my relationships score would be low too" or “yep I need to get more into shape”... you're not alone.

Try the Healing Circle yourself. Rate each area 1-10:

Then reply to this email with your score. Would love to see everyone’s results on how we can hold each other accountable and help each other. 

The most successful people aren't the ones with perfect scores.

They're the ones honest enough to admit where they need work.

And brave enough to actually do something about it.

P.S. - If nobody's told you lately… you're not too busy to reach out to. This is the same advice I am giving myself by the way. Send that text or make that call.

WATCH. LI$TEN. LEARN.:

LinkedIn Post You Missed: 20 Things I am Thankful For (1 min skim on everything I am thankful for) 

YouTube Video of the Week: How This LinkedIn Messaging Hack Made Me $120,000(All my DM best practices packed into one video) 

Everyone, have a blessed week, stay safe, and continue to pursue excellence. 

Cheers,

Morgan J Ingram