Hey y'all!
You're here for the outbound strategy.
Let's get straight to it…
COMMI$H’$ 5 $TAR TIP:
Here's something I have been testing for everyone to think about for their sales team and founder-led sales motion.
If you're running a sales team, you want to focus on focus hours that actually generate pipeline. When you block off an hour for prospecting, don't scatter your focus across multiple personas and messages.
Instead, try this:
For ONE hour, focus on ONE message and ONE persona.
For example, with my business AMP we guide teams on how to build pipeline through LinkedIn. My main executive buyer is a Chief Revenue Officer/VP of Sales. When I prospect, I'll dedicate a full hour focused ONLY on that persona. Zero time to get distracted with this one.
The only videos I send is to this one persona.
What this does is help me build confidence and consistency. I can use the same talk track and I'm not bouncing between different personas and value props.
To a degree, you can multi-task if you're feeling confident. But I've found that when I focus on just one type of person for an hour my results are better.
Then our favorite friend comes AI into the picture to identify why the messages that get the highest responses work. Then correlating that data to find common threads. This helps me continuously refine my messaging for maximum impact.
Your Pipeline is a Reflection of Your Focus.
Put that down on a sticky note so you never forget it.
Curious if anyone is operating like this right now. If you aren't, you definitely should be.
Try it for one week and watch what happens to your pipeline generation.
P.S. I still believe in prospecting MULTIPLE personas in the account. However, block out each hour for each persona so your brain has better focus on each one.
SPONSOR: TRUMPET
You probably scroll on LinkedIn and 1 out of 10 posts tell you that the "the buyer journey" is changing. You probably roll your eyes because nobody gives you practical ways to adapt.
That ends May 22nd.
Partnered with Trumpet, to host a no-fluff 60-minute session with Ollie Sharpe and Christina Brady on 3 specific plays that you can actually execute to take control of today's buyer journey.
We won't just tell you what's changing because we already know that. We'll show you exactly how to respond with tactical plays that are generating results right now and you can take back to your team.
You'll leave with:
Playbooks from real organizations
How to lead your team during this change
Frameworks for identifying hidden decision-makers
So this has been top of mind come join us next week!
May 22nd, 10 am EST
This is about action, not concepts. Bring your sales team if you can. This will change how you approach Q3 pipeline generation and closing deals.
CHEAT CODE$:
I have been obsessed with building no-code, low-lift apps inside Claude.
This is super fun because you can create quests for your journey.
I built a Pokémon badge collector for tracking the Fortune 500 companies I want to land deals with for our LinkedIn Revenue Engine program.
Because you know, gotta Catch ‘Em all.
Check it out:
Now, when I am looking to break into these larger accounts, it has me even more INSPIRED.
I'm having way more fun with outreach by gamifying it, and I encourage you all to do the same.
It's ridiculously simple to do:
Just tell Claude "Create an artifact that..."
Describe what you want it to build
Claude will generate all the code
You can modify it by asking Claude to update specific parts
Some quick ideas you could build:
A prospect tracker with visual progress bars
A talk track generator for different personas
A pipeline calculator that visualizes your funnel
These apps work right in your browser too.
No coding required and you can build a custom sales/productivity tools in minutes.
Excited to see who tries this out.
THE JOURNEY:
I spoke at Saasiest in Malmö,Sweden... quite possibly the greatest conference ever.
Don’t believe me… look at this photo of the stage I spoke on.
Came back to the States buzzing after that experience.
Young Morgan would be so proud of the amount of work that went into this journey. The feedback I received was incredible, with many people from LinkedIn themselves calling it a powerful session. I might even get some clients in the Nordics all very positive news.
What struck me most was how this validated my decision from the end of last year to shift my focus toward what truly had market demand. Even in a culture that tends to be hesitant about new approaches, the audience was genuinely interested in testing out the LinkedIn Revenue Engine concepts.
The entire experience was surreal…
They had a DJ who played your intro song. Imagine having 500 people in an audience clapping and cheering for you as you come out to “Hey Ya!” by Outkast. Like.. I have no idea how you beat that.
Also, got to spend some quality time with Jen Allen.
We took a mini travel day to take in the sites of Denmark and Malmö. Personally, Denmark was my favorite. Had no idea how beautiful this place was and was made grateful that I made it happen.
As I was riding back home, I was reflecting on how the journey isn't what you thought it would be…. it turns out to be something even better.
Looking forward to doing more talks like this and experiences I can walk away feeling proud that I showed up and did it. Especially since my younger self had these goals he wants to accomplish.
What's something you've done recently that your younger self would be proud of?
WATCH. LI$TEN. LEARN.:
LinkedIn Post You Missed - I asked 50 executives how many personalized LinkedIn videos they received last year.
YouTube Video of the Week - 8 Years of LinkedIn Training in 45 Minutes
Which channel converts the most meetings for you right now?
LinkedIn
Email
Cold Calling
Cheers,
Morgan J Ingram