I asked 400 GTM leaders one question (only 7 got it right)

Standing on stage in Amsterdam last week, I asked 400 GTM leaders one simple question:

"How many of you have optimized your LinkedIn headline for outbound?"

7 hands went up.

That means 393 sales leaders are leaving meetings on the table. Every. Single. Day.

If you're getting 300-1000 profile views monthly (which most of you are), a weak headline is costing you at least 20% more pipeline.

Here's how to fix it in 3 minutes:

COMMI$H’$ 5 $TAR TIP:

My LinkedIn connection rate used to be awful.

I had "SDR Company" as my headline and thought I was killing it. Spoiler: I wasn't.

Here's what those 393 headlines probably looked like:

"SDR at [Company Name]"

"Account Executive | SaaS"

"Sales Professional | B2B"

Real talk... no executive is waking up at 5 am like "YES! I need to talk to an SDR today!"

Nobody cares about your title. They care about what you can do for them.

The Formula That Changes Everything:

Your headline needs to show an outcome to a problem your buyer has - that they can understand within 5 seconds.

This is the difference between 40% acceptance rates and 10% acceptance rates.

Look at my headline:

"Outbound → Revenue. For B2B Teams That Want Results"

You know immediately:

Or check out Josh Bentley (uses our AMP frameworks):

"Clients achieved 518% ROI using Gurobi Optimization 📈"

See that? 518% ROI. That's what catches attention.

The Simple Formula:

[What You Do] → [Result You Create] for [Who You Help]

Live result from Amsterdam:

One attendee changed their headline during break. Sent 10 connection requests. 7 accepted within the hour. That is correct.. in one hour.

This is the second most important thing on your profile after your profile picture.

Yet most of us treat it like a placeholder.

Stop telling people your title. Start telling them your value.

Your LinkedIn profile is your 24/7 sales rep. Time to give it a promotion.

Want a headline audit? Reply with "HEADLINE" and drop your LinkedIn URL. I'll tell you if it's working or if it's cooked.

CHEAT CODE$: Sponsored by Consensus

Now that your profile converts and connection requests get accepted, let's talk messaging.

Stop soliciting. Start inviting.

Last week, a founder told me, "I hate outbound. Feels too pushy."

I said, "Treat your messages as invitations to explore, not pitches to close."

Here's the framework:

Step 1: Map 15-20 stakeholders per account

Step 2: Create personalized demo based on their priorities

Step 3: Send this type of message:

"Noticed you hired 10 SDRs last month. Not sure if relevant, but I have a 3-minute demo showing how similar teams handle rapid scaling challenges. Open to checking it out?"

Step 4: Track what they watch, follow up surgically

Using tools like Consensus, you see:

• What sections they rewatch

• Who they share it with

• Where they spend most time

Your follow-up: "Saw you spent time on [specific section]. What resonated most?"

Results: Invitations get 3x more responses than pitches.

THE JOURNEY:

Not just starting my own, which I will be in 2026. It's about immersing myself in the ones already thriving. My goal is to find 3 really good communities….. Not 30. Just 3 that I personally vibe with and go really deep.

Still on this quest, but I found one I've truly started to love, which is the SaaSiest crew. 

Last week I was in Amsterdam for my 2nd SaaSiest event and the energy was still unmatched. The people in this community are genuine, they have conversations with intention, and plus I love Europe, so it's my excuse to go over there.

Also, y'all, my pickleball skills finally paid off, and I won a padel tournament. I carried this trophy throughout the airport and got the funniest stares of all time. It was great.

Even though it's on the other side of the world for me, I keep going back and I don't plan on stopping.

In an AI world where everything feels automated, these human touchpoints are everything in this economy.

Was telling Jen Allen-Knuth this while we were there - how critical it is to tap into these communities.

My challenge to you:

Find your 3 communities. The ones where people actually care. Where the energy is different, and you walk away with your cup filled.

For me, SaaSiest is an automatic lock as one of them.

When you find your community, you find your vibe.

WATCH. LI$TEN. LEARN.:

LinkedIn Post You Missed:  Sales Nav Tips (1 min read on how to leverage SalesNav to book meetings)

YouTube Video of the Week: 10 Years Of LinkedIn Knowledge In 21 Minutes (Go to 5:00 if you want to increase your connection request acceptance rate) 

Everyone, have a blessed week, stay safe, and continue to pursue excellence. 

Cheers,

Morgan J Ingram

P.S. If you have any direct feedback on the newsletter, send it my way. Always looking to improve!