6 PM Outbound Gets Senior Execs to Reply Faster

Hey y'all Ca$h Collectors! 

You're here for the outbound strategy. 

Let's get straight to it…

COMMI$H’$ 5 $TAR TIP:

You know that golden sales advice. 

"Prospect first thing in the morning before the day gets crazy."

Yeah, I used to follow that too. Get up early, grab coffee (wait actually no I don’t drink coffee) and start firing off LinkedIn messages by 7am exactly like I should. 

Until I tried something that completely changed my results.

Here's what I tested:

For the past 2 weeks, I flipped my entire outbound schedule. Instead of morning messages, I started hitting my top prospects between 4pm and 7pm local time. 

Same messaging. Same leads. Same Morgan. 

Completely different results.

The outcome blew my mind….

People were responding faster than normal that were senior level execs. Now I do create content so yes we can consider that in the factor but here's what really got me excited….. the conversations felt more natural. People were actually engaging instead of sending polite brush-offs.

Some prospects replied within 10 minutes. At 5pm on a Tuesday….

What this works:

People are mentally shifting out of execution mode around 4pm. They're winding down but not checked out yet. Fewer vendors are hitting their inbox at that hour, so you're not competing with 15 other "quick question" messages.

They're more likely to have actual conversations instead of just deleting cold outreach.

Outbound isn't just about what you say  it's about when you say it. If your timing is off, even your best message won't land.

So challenge for you all is to… block out 4:00-5:30pm for your outbound this week. Send your top 10 messages during that window. Keep the tone conversational, not pitchy.

Track your replies and let me know what happens. I'm genuinely curious if you see the same shift I did. Side note, don’t stop the morning prospecting completely do both and A/B test it. 

Sometimes the smallest changes create the biggest results.

SPONSOR: AMP

I'm bringing back my live show to give you all the in-depth content you have been asking for. 

If you followed "Muffins with Morgan," in 2020 you know how I answered all your questions and went into detail on how to accomplish your goals. LinkedIn Labs is the evolution to bring you premium content on what you need to do in this AI world.

Here's what's different:

Every Tuesday at 8am Pacific.

First episode is tomorrow on “5 Simple Steps to Book Meetings on LinkedIn With Video” where I will be kicking off the Q&A and sharing best practices on video. 

I'm tired of LinkedIn advice that sounds good but doesn't work. 

This show will be 100% tactical, 0% fluff. (Well I might wear a fluffy coat sometimes, but I promise no fluff)

Don’t miss the launch tomorrow. [Register through LinkedIn Events]

See you in the lab. Time to turn your LinkedIn into a revenue engine.

CHEAT CODE$:

Every Friday at 3pm PST, I do something that's changed my entire week.

I call it my "Energy Audit" and it's been massive for me. Which after reading this can be massive for y'all too. 

Here's how it works:

At the end of every week, I take 15-30 minutes to think about everything that drained my energy that I don't actually need to be doing. Then I either delete it or delegate it from my life.

What I've removed using this system:

Operations stuff…. that's NOT my thing. My thing is showing up and doing my thing, not managing backend processes. Delegated all of it.

Consuming content all day…. I cut that out completely and focused more on my own thoughts instead of everyone else's opinions filling my head. So I got rid of my feeds. All metrics have been up since then. 

The process of the journaling goes like this. 

Journal out 3-5 things that drained you this week. Then ask yourself: "Do I actually need to be doing this, or can I delete/delegate it?"

Do this every week and you'll live with way more energy instead of letting negative energy creep up on you. Also, write out the things that got you fired up too so you do more of that. For example, LOVE doing live content, which is why I am bringing back my live show. 

Anyways, every single person has energy drains they don't need in their life AND things that get them excited to do. When you eliminate them weekly, you feel way better at the end of the day and become more successful at what you actually do well. Which allows for more time to do the things that get you fired up. 

Happy journal, folks!

THE JOURNEY:

I used to ignore signals to slow down because I love hustle mode. It’s probably because of the dopamine of more DMs, more volume, more outreach.

But lately, I've finally accepted slowing down in certain moments. 

Doing fewer things with more precision and being sharper. 

That's been the biggest unlock in my journey lately… 

Clarity > chaos.

Early in my career, I definitely ignored the signals for sure. I really thought that I had to go-go-go all the time. Then I realized that success actually comes in bursts, not as an ongoing grind. Otherwise you will cook yourself. 

So I've been trying something different. Some days I don't look at social media at all. Don't do anything work-related. Very odd for me to be honest. Like mad odd.

But I've noticed I'm way more fresh on Monday when I do this. 

This is very random but thought you all might enjoy this… 

If you ask AI what's the one thing humans should do that society tells them not to do, it says reflection and journaling.

So every day I'm voice noting my thoughts just sending myself voice messages about where my head is at. And I've noticed I've been way more clear and lighter.

The reason for that is because I'm allowing myself to get that knowledge out of my head instead of overthinking it where it gets trapped.

I've learned that we all need to stop ignoring the signals when your body is telling you to cool it off. 

The body is the body as my Mom always says. 

Sure you can press through and I have done that myself. Time and place for that. But I found that by just accepting that it's not all about grind-grind-kill-yourself…. you actually get better results.

It's really about accepting that there are moments where you're really sharp and moments that you're not. Knowing those zones is how you become really successful.

I've done that for my own business and it's been working for me. 

Thought I'd share with y'all because I think it could probably help somebody else too.

WATCH. LI$TEN. LEARN.:

LinkedIn Post You Missed - Are we cooked when it comes to outbound?

YouTube Video of the Week - My LinkedIn Outbound Strategy That Books 25+ Meetings a Month

Have a great day, everyone!

Cheers, 

Morgan J Ingram